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==**The business organisation that I am going to focus on is __ ASOS.COM __, the uk's largest online only fashion and beauty store. The company was launched in 2000 by Nick Robertson, the great-grandson of the founder of the one time major UK high street tailor chain Austin Reed. ASOS stands for "As Seen on Screen". **== The company is owned by multimillionaire media entrepreneur Waheed Alli.